Decorative cloud Decorative cloud

WHO WE ARE

Goddess Maintenance Co. exists to help millions of individuals across the globe practice and experience self-love. We are beauty — head to toe.

We see a world of individuals practicing self-love daily. We see a society with individuals radiating and leading their communities. We are here to cultivate a global community, promote self-love, and empower millions to prioritize, experience, and radiate their inner Goddess.

WE KNOW BEAUTY. WE PARTNER WITH SCIENCE.
WE KNOW BEAUTY. WE PARTNER WITH SCIENCE.
WE KNOW BEAUTY. WE PARTNER WITH SCIENCE.

ORIGIN STORY

Lauren and Manda’s journey began in the heart of the Midwest, where family values, hard work, and an entrepreneurial spirit shaped their vision. Their roots in the salon industry shaped their vision: to create beauty spaces that were clean, welcoming, and truly elevated. They didn’t just follow trends, they saw what was missing and built something better.

With their pulse on industry shifts, they knew the next step was bigger than the salon. They envisioned beauty products that combined luxurious self-care with smart, science-driven formulations: high-performance solutions designed for professionals and clients alike.

Then they met Ed and Denise, kindred spirits with the expertise and passion to bring their vision to life. The partnership was instant chemistry, and together, they created Goddess Maintenance Co.—a brand that celebrates beauty, empowerment, and innovation.

Now, they’re taking their philosophy beyond the salon, delivering high-performance products powered by proprietary technology. Every formula is crafted with purpose, designed to give professionals the tools they need and clients the results they crave. No shortcuts, no compromises—just smart, effective beauty from those who know it best.

GODDESS MAINTENANCE CO. IS CRAFTED TO MAKE EVERY INDIVIDUAL FEEL LIKE A GODDESS FROM HEAD TO TOE.

Our partners

  • BOLT

    Bolt is changing the Beauty and Personal Care industry with a new generation of efficacious biotech ingredients for haircare, skincare, and color cosmetics. By harnessing the power of nature’s materials, we develop scientifically advanced, clean, and luxurious ingredients that help beauty brands meet growing demands for sustainability and high performance. With over $300M invested over the last decade, Bolt has decoded and bench-tested over 20,000 natural materials, selecting and scaling the most promising candidates from research to pilot and commercial production.

  • Denise Russell

    Denise Russell turns innovative concepts into profitable market opportunities, making financial milestones a reality. Her experience building global beauty brands has taken her worldwide, from brand creation to leadership. Her journey to create the brand Olaplex and manage the international distribution network of 150 countries developed in less than two years was only superseded by her next role, doing the same with K18 Hair.

    Her ability to align innovative product development with agile distribution strategies has allowed her to stay ahead of the competition, ensuring that each brand she works with not only reaches but resonates with its target audience.

  • Edward Connaghan

    Edward Connaghan is a leader in the beauty and wellness industry, known for transforming innovative ideas into successful global brands. His work with Olaplex and K18 Hair stands out, as both achieved Unicorn status at remarkable speeds.

    Connaghan’s strategic insight extends to top brands like Levi’s, Wella, OPI, Davines, DevaCurl, and Henkel Mydentity, where he has been instrumental in international expansion and product innovation. His unique approach combines scientific knowledge with a market-oriented strategy, ensuring that brands resonate with consumers and drive sustained growth.