BIOPROTECTION

BioProtection uses a molecular peptide duo to protect and transform hair inside and out:

  • The smaller peptide goes deep into the hair's inner cortex to strengthen and rebuild where there's damage
  • The larger peptide coats the hair's surface like a shield to protect against heat, pollution and humidity

Together they build a scaffolding of support for each individual hair strand. BioProtection creates a tough-as-silk chainmail weave to proactively look after your hair - before it has a chance to break.

Think of it as .....

We divinely intervene in your beauty routine.
We divinely intervene in your beauty routine.
We divinely intervene in your beauty routine.

IN THE BEGINNING

Lauren and Manda’s journey began in the heart of the Midwest, grounded in family values, hard work, and a deep understanding of the salon world. They built elevated, welcoming beauty spaces not by chasing trends, but by spotting what was missing and refusing to accept “good enough.” With their pulse on the industry, they knew the next chapter had to go beyond the chair, luxurious self-care, backed by real science, built for professionals and clients who expect more.

When they met Ed and Denise, kindred spirits with the expertise to turn vision into reality, the chemistry was instant. From that collision came Goddess Maintenance Co.

No gatekeeping divine alchemy here. This is smart, science-driven beauty made to perform inside the salon and far beyond it. Every formula is crafted with purpose, powered by proprietary technology, and designed to transform myth into mirror moments. Because we’re here to launch a new era in biotech beauty, babe. Hair first. The rest will follow.

WE'RE HERE ON EARTH TO LAUNCH A NEW ERA IN BIOTECH BEAUTY.

Our partners

  • Denise Russell

    Denise Russell turns innovative concepts into profitable market opportunities, making financial milestones a reality. Her experience building global beauty brands has taken her worldwide, from brand creation to leadership. Her journey to help develop the brand Olaplex and manage the international distribution network of 150 countries developed in less than two years was only superseded by her next role, doing the same with K18 Hair.

    Her ability to align innovative product development with agile distribution strategies has allowed her to stay ahead of the competition, ensuring that each brand she works with not only reaches but resonates with its target audience.

  • Edward Connaghan

    Edward Connaghan is a leader in the beauty and wellness industry, known for transforming innovative ideas into successful global brands. His work with Olaplex and K18 Hair stands out, as both achieved Unicorn status at remarkable speeds.

    Connaghan’s strategic insight extends to top brands like Levi’s, Wella, OPI, Davines, DevaCurl, and Henkel Mydentity, where he has been instrumental in international expansion and product innovation. His unique approach combines scientific knowledge with a market-oriented strategy, ensuring that brands resonate with consumers and drive sustained growth.